Analisis Kualitas Pelayanan Lembaga Amil Zakat terhadap Loyalitas Muzaki

  • Citra Permatasari Biro Perencanaan Kementerian Luar Negeri Jakarta
  • Nurul Huda Pascasarjana Kajian Timur Tengah, Universitas Indonesia
Keywords: loyalty muzaki, satisfaction muzaki, service quality, zakat

Abstract

 

The research aims to know the influence of the service quality management institution of zakah directly against muzaki loyalty; as well as the role of the interaction of the service quality management institution of zakah and satisfaction muzaki as moderating variable in influencing loyalty muzaki, through the dissemination of a questionnaire of 150 muzaki in Jabodetabek area in November 2013, with Structural Equation Model analysis method (SEM) program LISREL 8.5. The results showed there was a positive influence of variable quality of service directly to the variable muzaki loyalty but not significant; as well as the quality of service has a role which is not too great with support in influencing loyalty muzaki satisfaction muzaki. So the role of the interaction of the service quality and customer satisfaction as a moderating variable muzaki in influencing loyalty muzaki is small enough.

Keywords: loyalty muzaki, satisfaction muzaki, service quality, zakat

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Published
2022-07-27
How to Cite
Permatasari, C., & Huda, N. (2022). Analisis Kualitas Pelayanan Lembaga Amil Zakat terhadap Loyalitas Muzaki. As-Syirkah: Islamic Economic & Financial Journal, 1(1), 39-56. https://doi.org/10.56672/syirkah.v1i1.8