Studi Kelayakan Bisnis pada Usaha Rina Laundry Ditinjau dari Aspek Pemasaran, Keuangan, Dan SDM: Studi pada Usaha Rina Laundry di Kelurahan Petukangan Utara Kecamatan Pesanggrahan, Jakarta Selatan

Abstract

The laundry industry has resulted in intense competition as demonstrated by Rina Laundry in Petukangan Utara Village, Pesanggrahan Sub-district. This study aims to determine the financial and non-financial feasibility of Rina Laundry. The use of qualitative-quantitative techniques is part of this study. Documentation, interviews, and observation were the methods used to obtain the data. The findings show that with the identification of some shortcomings, the non-financial part of Rina Laundry (market, technical, managerial, and human resources) remains viable. From the financial side, Rina Laundry's NPV is >0 and a positive value of Rp.73,234.11, PI value of 8.97%, and overall IRR of 13.28%